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Professional Diploma in Digital Marketing

Course Title: Professional Diploma in Digital Marketing
Awarded By: Digital Marketing Institute
Course Category: Information & Communication Technologies
Course Duration: 40 Hours


Course Aim

As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. The Professional Diploma in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one. Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.

 

Target Audience

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

 

Course Details

This course will cover the following key topics:

  • Introduction to Digital Marketing
  • Search Marketing: SEO
  • Search Marketing: PPC
  • Digital Display Advertising (DDA)
  • Email Marketing
  • Social Media Marketing (Part 1)
  • Social Media Marketing (Part 2)
  • Mobile Marketing
  • Analytics
  • Strategy & Planning

 

Learning Outcome

At the end of this course students will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • • Create a formal digital marketing plan for your business